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AUTHOR NAME

Ron Jabal

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Brand Review

When Nike Makes Space For A Star

Ron Jabal -
For emerging sports stars, brand power becomes more significant when sponsors are no longer just buying exposure but competing for meaningful association.
Power Play

SOPA: The State Of The Presidency Address

Ron Jabal -
The credibility of a SONA depends on how closely its national narrative matches the experiences of the people it claims to represent.
Brand Review

Public Relations Has A New Definition. Now It Needs A New Paradigm.

Ron Jabal -
The profession’s next frontier may be moving beyond trust and reputation toward the deeper responsibility of protecting institutional legitimacy.
Power Play

The Theatre Of Justice

Ron Jabal -
Public trust weakens when witnesses, objections, and legal arguments seem unable to affect an outcome presumed in advance.
Brand Review

What Makes A PR Agency Of The Year?

Ron Jabal -
Every award defines what a profession celebrates, and PR must ask whether its biggest honors still reflect its expanding role.
Power Play

The Weight Of An Oath: Before The Senate Judges Sara Duterte, It Must Honor Its Impeachment Oath

Ron Jabal -
Before arguments begin, the Senate must confront whether its members can act as judges rather than politicians defending old alliances.
Brand Review

When A Name Becomes A Brand

Ron Jabal -
Filipinos celebrated more than a historic tennis win, seeing in Alex Eala a powerful reminder that global stages are within reach.
Power Play

The Crowd Is Not Always Right

Ron Jabal -
The crowd may be powerful, but it becomes dangerous when loyalty turns absolute and independent judgment quietly disappears.
Brand Review

Beyond The Crisis: What Ateneo Must Become

Ron Jabal -
Institutions recover from crisis not by controlling the narrative, but by showing that painful lessons have shaped lasting change.
Brand Review

The Cost Of Waiting To Care

Ron Jabal -
Reputation is tested when values become difficult to practice, especially while facts remain incomplete and public emotion is still raw.
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