“Itama ang Mali” — but whose mali are we correcting, and whose version of tama are we being asked to believe? When symbols of power wear black and speak of suffering, we must ask: are they mourning with us, or mourning the truth?
PR professionals must keep their fingers on the pulse of generational trends. Explore how engaging with Gen Z requires transparency and authentic storytelling to establish trust.
With the rise of social consciousness among younger consumers, brands are urged to embrace 7 PR tactics designed to connect authentically with Millennials and Gen Z audiences.
As personal branding flourishes, brand reputation management becomes a crucial area where businesses must invest their time and resources, especially in an increasingly digital landscape.<>
Crisis management isn't just a reaction—it's a strategy. By identifying potential threats and formulating a proactive response, businesses can preserve their reputation and trust among stakeholders. Learn more about best practices.