The city government here is keen on reviving its tourism industry by hosting another huge event in November 2022.

The three-day Meetings Incentives Conferences and Events (MICE) Conference (MICECon) 2022 is organized by the Tourism Promotions Board and the Department of Tourism.

“Through our previous staging of MICE events, we have introduced Davao’s capability in handling MICE events and place itself as a preferred MICE destination in the country and eventually, Southeast Asia (SEA),” City Tourism Operations Office (CTOO) chief Generose Tecson said Monday.

Davao City won the bid to sponsor MICECon in October 2019 but the pandemic delayed it for two years, Tecson said.

She also cited the consistent Alert Level 1 in Davao City has helped cement the decision to organize the MICECon this year.

Outgoing mayor and Vice President-elect Sara Z. Duterte showcased the city’s urban amenities and rural comfort as a perfect place for both business and leisure.

“As today’s top-of-mind destination for meetings, incentives, conventions, and exhibitions in the country, Davao City is definitely the best choice to host the Philippine MICE Conference,” Duterte earlier said.

To date, the city’s accommodations have reached 80 to 90 percent capacity. (PNA)