Government Ramps Up Infra, Enterprise Support For Surigao Norte IPs

Ang mga proyekto ng DA-13 sa Surigao Norte ay alinsunod sa layunin na bigyang suporta ang Mamanwa tribe sa kanilang pag-unlad.

NEDA Board Oks Enhanced E-Voucher Food Stamp Program

Pinagtibay ng NEDA Board ang Enhanced E-Voucher Food Stamp Program, isang hakbang para sa mas magandang seguridad sa pagkain at kalusugan ng mga Pilipino.

Philippines, United Kingdom Near GBP5 Billion Infra Deal Under G2G Partnership

Ang pagtutulungan ng Pilipinas at UK ay nagbubukas ng bagong mga pagkakataon sa pamamagitan ng isang G2G partnership sa imprastruktura.

Aparri Marine Research Hub To Boost Blue Economy, Coastal Livelihood

Ang marine research hub sa Aparri ay nagbibigay-daang sa mga pagsisikap na palakasin ang kabuhayan ng coastal communities at ang kanilang resilience.

BBDO Guerrero And Pepsi Address Frozen Food Mix-Ups

Pepsi and BBDO Guerrero campaign for “No More Maling Akala” for the new Pepsi Go bottle!

BBDO Guerrero And Pepsi Address Frozen Food Mix-Ups

0
0

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Filipinos love reusing ice cream tubs as frozen food containers. However, this can lead to frustration for some members of the family, who expectantly open a tub labeled Mango Sorbet to find frozen squid. Or discover chicken legs in a tub that was supposed to be Mint Chocolate Chip.

Pepsi and BBDO Guerrero are advocating against being shortchanged in their current campaign “No More Maling Akala” (No more disappointments) for the new Pepsi Go bottle which is larger and thus less frustrating than its leading competitor.

Pepsi is not here to tell you off. Instead, we’re here to turn those frustrations into fun,” shares CSD Marketing Manager, Gutzee Segura. She added that Pepsi wants to make its connection to the younger audience stronger and having executions that are relevant to their truths can help make the brand more relatable to this emerging group of audience.

“It started out as a scene in the video. But it resonated so well we decided to give people the tools to create the customizable labels that would stop the feeling of being short-changed” says Creative Chairman David Guerrero

Since its launch, TUBAWARE’s announcement earned organic engagement roughly 30% higher than the average post, with more and more people sharing it on Facebook, Twitter, TikTok and other social media platforms.

Clicks to the website have been 9 times more effective at 1.8% CTR compared to the usual 0.2%, while a visit lasted 300% longer than the average showing, like the product, just how much of a hit this idea is proving to be.

TUBAWARE website: https://www.tubaware.com/