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AUTHOR NAME

Khirby Serrano

58 POSTS
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http://themindanaolife.com/
Spotlight

Sskait And The Weight Of Being Relatable

Khirby Serrano -
AJ Bacar approaches brand collaborations carefully, making sure Sskait’s sponsored stories still feel genuine, thoughtful, and connected to readers.
Society

The Collab Everyone Said Would Never Happen Just Sold Out In Hours

Khirby Serrano -
By avoiding the obvious MoonSwatch formula, the Royal Pop gives the watch industry a rare collaboration that feels genuinely surprising.
Spotlight

Sskait And The Art Of Making Filipino Life Feel Seen

Khirby Serrano -
Sskait’s storytelling blends absurd humor with sincerity in a way that makes even the most chaotic comic panels feel emotionally familiar to Filipino readers.
Spotlight

From Engineer To Artist: When Sskait Could No Longer Stay A Side Project

Khirby Serrano -
Balancing corporate work and creative growth became unsustainable for AJ Bacar, leading to a decision that many face but few fully commit to pursuing.
Entertainment

Laurenti Dyogi’s Eight-Year Plan To Bring BINI To The World Stage

Khirby Serrano -
The story of BINI shows how investing in talent with a long horizon can redefine an entire industry’s expectations.
Spotlight

Simpol Beyond The Spotlight: Chef Tatung’s Long Game

Khirby Serrano -
The evolution of Simpol highlights a broader vision for Filipino food media, one that prioritizes ecosystem growth over metrics and values over visibility.
Entertainment

The Survival Story Behind The Most-Watched Coachella Set Of 2026

Khirby Serrano -
ABS-CBN’s losses and shutdown history add deeper context to BINI’s rise, showing how adversity shaped one of the biggest pop breakthroughs.
Entertainment

The Director Who Stayed Behind Stage

Khirby Serrano -
BINI’s rise highlights how quiet influence can shape major success, with Laurenti Dyogi choosing restraint over recognition in building the group.
Local News

End Of An Era: Marks & Spencer To Stop Operations In The Philippines

Khirby Serrano -
With stores closing soon, attention turns to potential final sales and remaining operations as Marks & Spencer prepares to exit the Philippine market.
Spotlight

Why Simpol Carries More Than Recipes Into Filipino Homes

Khirby Serrano -
The growth of Simpol shows how trust is built through authenticity, as audiences turn simple recipes into meaningful parts of their everyday lives.
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