Crischa Comighod / Julianne Borje

You know the line, you’ve heard the meme — but who’s the voice behind “Nothing beats a Jet2Holiday”?

K-pop is a culture, a feeling, a shared obsession, and more than just music. And now, even a fictional girl group can stir up the same hype as the biggest real-world acts. Is this proof that K-pop has become a genre and a universe of its own?