Friday, October 23, 2020

Merz Aesthetics Taps Gwyneth Paltrow As The Face Of For Their Anti-Wrinkle Treatment

Merz Aesthetics Taps Gwyneth Paltrow As The Face Of For Their Anti-Wrinkle Treatment

Spotlight

Roma Point Bridge Construction In Full Swing With Republic Cement Support

Expected to be the longest bridge in Calabarzon, the Roma Point Bridge, also known as the Alabat Bridge, will be 1.7 kilometers long upon completion and will connect Alabat Island to mainland Quezon province.

Specialty Pulp Manufacturing Inc. Chooses 100% Clean Energy From EDC

Agriculture-based manufacturing company SPMI is now being powered by clean, renewable, reliable energy from EDC!

1st ARISE Virtual Annual General Membership Meeting Focused On Business Resilience

ARISE Philippines discusses the need to focus on key priority areas in its advocacies on disaster risk reduction in its first virtual Annual General Membership Meeting.

PAGEONE Group CEO Included As Expert In The Social Media Trends 2021 Global Report

PAGEONE Group CEO Ron F. Jabal, APR included as one of the industry experts in the Social Media Trends 2021 Global Report by Talkwalker and Hubspot.

Merz Aesthetics announced a partnership with Oscar and Emmy award-winning actor, author and entrepreneur, Gwyneth Paltrow, for the launch of the company’s first global campaign for their anti-wrinkle treatment. This Germany-made anti-wrinkle treatment is uniquely purified to remove unnecessary proteins.

But one might ask: why is it important to choose a pure anti-wrinkle treatment without unnecessary proteins? If you get one with unnecessary proteins, you may build resistance to it after repeated treatments—which leads to reduced or completely ineffective results 1 and 2. Thankfully, women have been using this anti-wrinkle treatment from Merz for nearly 10 years to give those wrinkles between the eyebrows a smoother appearance. As the global face of the brand, Paltrow joins Merz Aesthetics in standing with women who choose beauty on their own terms and do so with proven products.

“For me, beauty is about deepening happiness versus trying to chase youth,” said 47-year old Paltrow who is widely considered an authority on beauty and wellness. “And it’s no secret that I’m an open book when it comes to trying new beauty regimens, but I want to know what’s in a product before putting anything into my body. Finding highly purified and proven products is so important. That’s one of the many reasons I started using this anti-wrinkle treatment a few years ago.”

“Gwyneth and I have been friends born out of mutual respect, which began with a shared desire to be true to yourself and to embrace ones’ desire to look and feel your best – the definition of graceful aging,” said Julius Few, MD, Founder of The Few Institute for Aesthetic Plastic Surgery. “Like Gwyneth, more and more of my patients tell me they don’t want to look different – they just want the outside to reflect how they feel on the inside. What Merz Aesthetic offers, which is backed by science, helps give the wrinkles they don’t prefer a smoother appearance.”

The heart of the campaign ties back to Paltrow’s philosophy on beauty, which is that women should give themselves the permission to do whatever they want to do in order to feel good. Paltrow and influencers will be encouraging women to take time for themselves and prioritize self-care, especially now. Paltrow will be sharing details about what she does to look and feel her best, and will ask women to do the same on social media using #DareToSelfCare.

“It’s such an exciting time for Merz Aesthetics said Bob Rhatigan, Global Chief Executive Officer of Merz Aesthetics. “Gwyneth’s passion for knowledge and learning, her deeply personal perspective on beauty and aging, and her pure standard of beauty, are all qualities we at Merz Aesthetics admire in her, and the values we share as a company. We could not be more thrilled to be partnering with her to educate women around the world about a frown line treatment that is uniquely purified without unnecessary proteins.”

Jorge Libanan, General Manager of Merz Aesthetics in the Philippines, adds: “While the US and other major medical aesthetic markets have been experiencing robust growth in the past 10 years, one emerging hotspot is the Philippines—which continues to expand dramatically. This is because more Filipinos from all walks of life are seeking to enhance their skin and features— thanks to rising knowledge about beauty procedures, and a growing interest to invest in selfcare. This partnership with Gwyneth Paltrow and Merz Aesthetics is timely because we share the same values and philosophy on beauty, which is that we empower both men and women to do what makes them look better, feel better, and live better.”

To learn more about Merz Aesthetic’s anti-wrinkle treatment—visit your aesthetic center near you, and ask about the uniquely purified option.

This will be the first global integrated marketing campaign for Merz Aesthetics since the Company announced in November 2019 it would be operating independently as the largest dedicated medical aesthetics business globally.

Latest News

Roma Point Bridge Construction In Full Swing With Republic Cement Support

Expected to be the longest bridge in Calabarzon, the Roma Point Bridge, also known as the Alabat Bridge, will be 1.7 kilometers long upon completion and will connect Alabat Island to mainland Quezon province.

NFA-8 Buys More Rice From Farmers This Year

The National Food Authority in Eastern Visayas has procured 18,830 bags of palay from local farmers this cropping season, nearly triple than the volume purchased in the same harvest season last year.

Student In Pangasinan Town Holds Online Raffle For Sick Dad

A third year AB Communication student in Pangasinan is conducting an online raffle through Facebook to help raise funds for his father diagnosed with cancer who lives a thousand kilometers away from him.

Dar: Agri Modernization Key To Surviving Pandemic

Agriculture Secretary William Dar leads the harvesting of the different varieties of hybrid rice inside the 100-hectare demonstration farm of the Department of Agriculture in Caraga in Barangay Lemon.

Psychologist Links COVID-19 ‘Fake News’ To Anxiety, Depression

People exposed to "fake news" online during the COVID-19 pandemic are found to have experienced anxiety and depression, a result of a phenomenon called "information traps”, a researcher based in Iligan City said.

Zambo Norte Town Farmers Receive P4-M Machinery

Several farmer organizations in the Zamboanga del Norte town of Sindangan receives over PHP4-million farm machinery from the Department of Agriculture.

PCG Improves ‘Manual’ COVID-19 Testing For Returning OFWs

The Philippine Coast Guard has made improvements to its “manual encoding” of RT-PCR tests to ease the experience of returning overseas Filipinos.

50 ‘COVID-Busters’ Deployed In Catanduanes Town

A total of 50 newly hired contact tracers of the Department of the Interior and Local Government in Bicol have been deployed to Virac town in Catanduanes province to help in the continuous fight against the COVID-19.

Dim Water Prospects Continue To Haunt 3 Luzon Dams

The Angat, San Roque, and Pantabangan dams in Luzon may still be struggling for water this November.