In its vision to be an indispensable partner in the lives of all Filipinos, Phoenix Petroleum kicked off 2020 by participating in three of the most renowned and sought-after festivals in the Visayas region—the Sinulog in Cebu, Ati-Atihan in Aklan, and Dinagyang in Iloilo.
In the Queen City of the South, Grab drivers under the Phoenix Tsuper Club enjoyed big discounts on lubricants and P500 worth of fuel products as a welcome gift at the Banilad and B. Rodriguez retail stations. Regular motorists also enjoyed five-peso and two-peso discount per liter of gasoline and diesel products, respectively, at six participating stations within Cebu City for four days during the Sinulog festival.
Phoenix SUPER LPG, meanwhile, held a series of activations in various communities where homeowners were able to swap their current LPG cylinders for new, filled-up Phoenix SUPER LPG tanks.
Cebuanos are no different from other Filipinos in their love for flashy and fast automobiles, and they had their fix with a two-day Bumper2Bumper car show sponsored by Phoenix PULSE and Phoenix Lubricant brands Accelerate, Zoelo and Cyclomax.
Phoenix also supported the much-anticipated Baladhay Music Festival, where audience members were invited to the Phoenix PULSE booth to score exclusive Sinulog items as they shared their social media photos with the @phoenixfuels account and used the hashtags #ComeAliveWithPhoenixPulse and #Sinulog2020. Food kiosks at the festival utilizing Phoenix SUPER LPG gave revelers a taste of its safe, sigurado, simple cooking experience.
To cap off its celebrations in Cebu, Phoenix participated in the Grand Sinulog Parade with special celebrity guest Joross Gamboa, giving away Phoenix SUPER LPG items to inspire Cebuanos to level up their cooking experience at home.
In Aklan and Iloilo, Phoenix similarly made its presence felt in the annual Ati-Atihan and Dinagyang festivals, respectively, by bannering Phoenix SUPER LPG premium items and giving away free Phoenix SUPER LPG tanks. An exclusive stove set promo with Phoenix SUPER LPG and hose plus SRG regulator encouraged locals to try out this more economical yet value-laden alternative to their usual LPG brands.
Phoenix’s participation in these iconic festivals not only pays homage to the value of regional pride, having started out as a homegrown enterprise in Davao City, but also shows how the Philippines is a nation of rich diversity. Filipinos from all walks of life can definitely look forward to Phoenix being a big part of their local celebrations, wherever they may be.